![]() Moreover, if you flip Pervasive’s statistics around, the outlook doesn’t seem so bleak: More than 50% of its integrations have few or no difficulties and 80% are successful. But does this mean that we should abandon the idea and stick with our slow, expensive, hard-to-maintain on-premises solutions? Certainly not. Now, I don’t think any of us expect the process of moving from a computing model littered with legacy on-premise solutions to a more dynamic, flexible and cost-cutting cloud-based infrastructure to be completely seamless. Security, he says, is another big concern. “These figures punch a big hole in the theory that SaaS is the end of the rainbow for enterprise IT,” said Proffitt. Proffitt goes on to quote a general manager at Pervasive, who states that 49% of the company’s potential customers report difficulties with post-deployment integration, resulting in the company abandoning 20% of its SaaS migrations. Mobile Professional Services AutomationĪccording to a March 5th post to, SaaS has a “dirty little secret.” Integration, says technology expert Brian Proffitt, is still a problem for companies adopting SaaS solutions.Think the QR code still has some life in it? Let us know your take.Īn example of the Microsoft Tag technology in action. ![]() Still, Marketing Land’s Aaron Strout and some other marketing experts say the repeat users are rare.īut that hasn’t stopped the codes from showing up everywhere, from pharmacies to customized iPhone cases, as businesses tried to take advantage of the concept. have scanned the codes at some point, with the most popular targets being magazines, mail, and packaging. On the other hand, an eMarketer study from January found that roughly two in five young adults in the U.S. “After the initial promise of cool and interesting content to supplement the consumer or community experience, what users actually got was slap-dash marketing and a sense of being let down,” Proffitt writes, offering this ray of hope: “Maybe the tech will be more effective some day, if advertisers learn to use it better.” The site’s Brian Proffitt blames poor implementation that failed to live up to the technology’s promise-leading consumers to tune it out entirely. The tech site ReadWrite, which has in the past run a “deathwatch” for QR codes, suggests that this moment may signify the turning point where the trend starts to fade. Well … don’t bet the farm on it, analysts say. Trend Prognosisīut what about the QR code itself? It’s still common, right? Those currently using the platform have some time: Microsoft has licensed the technology to Scanbuy, which will shepherd it for the next two years, at which point the platform will be shut down entirely. ![]() And competition from more-advanced technologies such as radio-frequency identification (RFID), near field communication (NFC), and Bluetooth likely made Microsoft’s decision easier. The platform certainly had its users-from magazines to hardware stores-but its popularity didn’t reached the critical mass of its QR cousin. And finally, the technology had built-in analytics advantages. ![]() For another, the technology allowed full-color photographs, illustrations, and other images to be used. For one thing, the colors could hold more information than a traditional low-resolution black-and-white QR code. Microsoft’s High Capacity Color Barcode technology, which competed with the more popular QR code as Microsoft Tag, had many advantages for marketers.
0 Comments
Leave a Reply. |